Market Study – Format Finder

in partnership with P1 Research

The ONLY way to know it ALL about your station, your competition, and how you will grow.

The P1 Research Strategic Study is a custom-designed project – either completed on the telephone or online – that examines the strengths, weaknesses and opportunities for your brand and market. We then work together on an action plan that enhances your brand experience, creating meaningful consumer connections, ultimately increasing listener loyalty and growing passion for your brand.

What do I get ?

Weapons.

You will know it all about your station’s and your competitors image, promotion, personalities, awareness, positioning. You will clearly see the potential of each format. You will know without any doubt what content drives more or longer listening.

The RadioFormat Market Study in partnership with P1 Research is a proven recipe for success.

What radios say about it

NRJ GROUP – FRANCE
“Regardless of the station format, they are the ideal partners and have helped us tremendously, developing the best strategic programming plans. We are extremely satisfied with their service and dedication to our success.”
Karen Vuillemot, Research Director NRJ Group France
NRJ, Nostalgie, Chérie FM and Rire & Chansons

NRK – NORWAY
“We have worked with the guys behind P1 Research for more than five years. In addition to their cutting-edge research tools, their programming background and knowledge of great radio have been very valuable for us in positioning our stations as # 1 in Norway.”
Marius Lillelian, Head of Radio
NRK Norway

EUROPA FM – SPAIN
“P1 brings art and science in a winning combination that have helped grow our daily reach by over 1,300,000 listeners.”
Patricio Sanchez, Program Director
Europa FM, Spain